Yossele Rosenblatt (II)
1882 - 1933
The remarkable career of Cantor Rosenblatt
By David Olivestone
In an obituary for Cantor Josef Rosenblatt, whose seventieth yahrtzeit was observed in 2003, The New York Times noted, "He was so well known in this country that letters from Europe addressed to 'Yossele Rosenblatt, America,' reached him promptly." 
No other chazzan has ever attained such nationwide popularity and fame among both Jewish and Gentile audiences as Yossele Rosenblatt, while remaining completely observant and retaining his position at the amud. There have been some who became world-famous, such as the celebrated tenor Richard Tucker, who also began his career as a cantor. Tucker, however, was not Orthodox, and once he became a star of the Metropolitan Opera, he led congregations only on the Yamim Noraim or on Pesach.
Rosenblatt, on the other hand, despite having turned down offers to appear in the opera, rose to become a star of the entertainment world of the 1920s, all the while wearing his large black yarmulke and frock coat. He endeared himself to all who heard him, whether in person or in his recordings. His enormous popularity was evident even decades after his death.
Yossele was born in 1882 in the Ukrainian shtetl Belaya Tserkov---the first boy in the family after nine girls.  His father, a Ruzhiner chassid who frequented the court of the Sadagora Rebbe, was himself a chazzan. Recognizing his young son's extraordinary talent, Yossele's father began to tour with his son to help supplement the family income. The father would daven as the chazzan, but it was the child prodigy, Yossele, whom the crowds came to hear.
When he was eighteen and just married, Rosenblatt accepted his first permanent position in Munkacs, Hungary. His creative genius as a composer had already begun to bloom, and he soon found the atmosphere in Munkacs too confining. When the position of Oberkantor (chief cantor) in the more forward-looking city of Pressburg, Hungary, became available, Rosenblatt, still only eighteen years old, was chosen over fifty-six other candidates.
Standing not much more than five feet tall, Rosenblatt was still a commanding figure with his heavy, dark beard and fastidious appearance. He possessed a magnificent tenor voice of great beauty and extraordinary range, with a remarkably agile falsetto. In addition, he had perfect pitch and could read the most difficult musical score at sight. The sweet timbre of his voice, the superb control he displayed--- particularly in coloratura passages--and his trademark "sob," inspired his congregants and thrilled his concert audiences. And much of what he sang, and later recorded, was his own composition, significantly influenced in its tunefulness by his Chassidic background.
His five years in Pressburg saw the composition and publication of 150 recitatives and choral pieces, and in 1905 the first of numerous phonograph recordings.  But although he was happy there, the demands of a growing family and of supporting several relatives whom he had taken into his home forced him to seek a better paying position. This he found in Hamburg, Germany, where he again won instant acclaim; he stayed there for another five years.
By this time, Rosenblatt's fame had begun to reach the New World, both through his records and the accounts of travelers, including delegates to the 1909 Zionist Congress, which was held in Hamburg. In 1911, the board of the First Hungarian Congregation Ohab Zedek, one of New York's premier synagogues whose chazzan had just resigned, invited him to daven for the congregation for two Shabbatot, paying all his travel expenses and guaranteeing him a substantial honorarium. Rosenblatt's success at Ohab Zedek, which was then in Harlem and later, on Manhattan's Upper West Side, was immediate, and he soon cabled his wife, telling her to bring the family to America.
In New York his reputation quickly spread. Not only was Ohab Zedek packed to overflowing every time he davened (sometimes the police had be called in to control the crowds attempting to enter the synagogue), but Rosenblatt became the chazzan of choice for all of the city's Jewish philanthropic and memorial events. In May 1917 a crowd of 6,000 filled the Hippodrome Theater to raise funds for Jews suffering in Europe because of the war. Although there were many prominent speakers, it was Rosenblatt who was the draw, and an incredible $250,000 was raised.
It was this event that brought Rosenblatt to the attention of The New York Times. "The cantor is a singer of natural powers and moving eloquence," it reported. In a postscript that is remarkable for its insight into the Orthodox Judaism of that day, the Times noted that despite the fact that Rosenblatt sang "prayers and chants . . . the audience listened with uncovered heads." 
The concert at the Hippodrome was the kick-off for a tour of thirty cities on behalf of the war relief campaign. Rosenblatt's appearance in Chicago marked the next turning point in his career. An invited guest at that event was Cleofonte Campanini, general director of the Chicago Opera, who was so struck by Rosenblatt's artistic ability that he visited him immediately after the concert and offered him $1,000 per performance if he would sing the role of Eleazar in Halevy's opera La Juive.
There is no doubt that Rosenblatt was tempted. Campanini carefully outlined a contract with terms that he believed would ensure that Rosenblatt would not have to compromise his Yiddishkeit in any way. He could retain his beard; he would not have to appear on Shabbat or Yom Tov; kosher food would be obtained for him; and if he was uncomfortable about appearing on stage with Gentile women, as Campanini seemed to think, it would be arranged that his co-stars would be Jewish sopranos such as Alma Gluck or Rosa Raisa.
In the end, however, Rosenblatt could not bring himself to agree. But not wishing to offend Campanini, he asked the president of Ohab Zedek, Moritz Newman, to provide the final answer. Newman wrote to Campanini that " . . . the Rev. Rosenblatt's sacred position in the synagogue does not permit him to enter the operatic stage."
The offer---and its refusal--caused a storm, with reporters from national newspapers, as well as the Jewish dailies and weeklies, vying to understand how Rosenblatt could turn down such an offer of fame and fortune. In an interview with the trade journal Musical America, Rosenblatt said: "The cantor of the past and the opera star of the future waged a fierce struggle within me." He claimed that "suddenly a voice whispered into my ear, 'Yossele, don't do it!'" 
Now a celebrity, Rosenblatt was in demand everywhere. Appearing just a few weeks later on the steps of The New York Public Library for the War Savings Stamp Campaign, he sang "The Star Spangled Banner," followed by "Keili, Keili," at the conclusion of which Enrico Caruso, the great star of the opera, stepped forward and kissed him.
Although the opera would be denied his talents, neither Rosenblatt nor his congregation saw any problem with his giving Jewish or secular music concerts. He aspired to be to the Jews "what John McCormack is to the Irish," and was proud to be introduced as the "Jewish tenor," rather than the Russian, German or Hungarian tenor. He rapidly learned some operatic arias and a repertoire of other ethnic songs, and in May 1918, gave his first recital at Carnegie Hall.
The reviews in the New York papers,  all of which recapped his refusal to sing with the Chicago Opera, were mostly ecstatic. "Jewish Tenor Triumphs in Concert," trumpeted the New York American, adding "Cantor Rosenblatt Reveals Voice of Exceptional Beauty, Evoking Thunderous Applause in Music Far from His Accustomed Field." The Morning Telegraph said that his rendition of Verdi's Questa o Quella "could scarcely have been excelled by any living tenor." Some critics, however, were less enthusiastic about his ventures into operatic arias, but all were swept away by the vocal agility he displayed when singing pieces of chazzanut and Yiddish songs.
From this point on, Rosenblatt was an integral part of the New York cultural scene, and the appearances of "Cantor Rosenblatt" were regularly listed in The New York Times together with those of other celebrated artists of the day. His bookings were handled by well-known managers, including the foremost impresario Sol Hurok, who promoted him in advertisements in the Musical Courier alongside other worldfamous artists such as Russian ballerina Anna Pavlova and Austrian pianist and composer Artur Schnabel.
In order to fight off offers from other congregations, Ohab Zedek was now paying Rosenblatt the record salary of $10,000 a year; Rosenblatt was also earning huge concert fees and royalties from his records. But as his income grew, so did his philanthropy and his generosity to various members of his family whom, in addition to his own eight children, he helped support. The many Jewish organizations that asked for his help were not only treated to a benefit concert but often also received donations out of his own pocket. And his home saw a constant procession of those in need, who knew that he would never turn them away empty-handed.
But Rosenblatt was generous to a fault, and in 1922, he agreed to invest in a dubious Yiddish newspaper venture. However much he earned, the business demanded more, and in January 1925 Rosenblatt was forced to declare bankruptcy.  So great was the public goodwill towards him that few questioned his sincerity when he announced that he would employ "the only gift left to me, of which nobody can deprive me---my voice," to earn the money to pay back his creditors.
With this in mind, he began an exhausting series of appearances in vaudeville, then the most popular form of entertainment in America. Typically, the program would include the showing of a silent movie and a newsreel as well as various performers such as singers, acrobats, comedians and child and animal acts.
In order to distinguish his performance from the others with their gaudy scenery, props and drum rolls, Rosenblatt, who was usually given top billing, insisted on appearing on a bare stage with all the auditorium lights on. He would sing a mix of sentimental songs such as "Keili, Keili" in Hebrew and Yiddish, "The Last Rose of Summer" in English, "Volga Boatmen" in Russian and "La Campana" in Italian. He was a sensation wherever he appeared throughout the country.
Entertainers with whom he shared the bill were awed by this highly unusual "act." A fellow performer in Cincinnati reported that when the cantor was finished singing, "without a nod or bow he turned towards the wings and walked . . . toward the stage door and out into the street." Meanwhile, members of the audience were applauding madly and shouting for more. So great was the uproar that the manager had to lower the screen and show the newsreel in order to quiet them.
Of course, some of the challenges Rosenblatt faced on tour were very different from those of other artists. Clearly, finding kosher homes in which to eat was always a major priority. But he might, for example, be on a train on Purim, unable to reach a synagogue for Ma'ariv or Shacharit, in which case he would read Megillat Esther for himself from his own klaf (scroll). Theater managers found themselves explaining why the headliner would not be appearing in the Friday evening and Saturday shows, and his itinerary had to be drawn up in a way that he could be at Ohab Zedek for all the Jewish holidays. In 1926, Rosenblatt resigned from the shul, accepting an offer of $15,000 to daven in a Chicago auditorium just for the High Holidays.
In 1927, when Warner Brothers set about casting the first talking picture, The Jazz Singer, starring Al Jolson, Rosenblatt was the obvious choice to play Jolson's father, the elderly chazzan. Despite the proffered remuneration of $100,000, he refused the role because it would have entailed singing Kol Nidrei in a make-believe setting. Contrary to popular belief, he would not even agree to dub the singing voice of Warner Oland, the actor who did play the chazzan.  Yet Rosenblatt's fame was so great at this time that the producers were determined to have him take some part in the movie and prevailed on him until he agreed to appear as himself, singing a Yiddish song, "Yahrtzeit Licht," in a concert setting.  Despite his tiny role, "Cantor Rosenblatt" received star billing.
With vaudeville in decline, and tiring of not having his own synagogue in which to daven, Rosenblatt became the chazzan of Congregation Anshe Sfard in Borough Park, Brooklyn, in 1927. But after the stock market crash of 1929, Anshe Sfard was unable to pay him. He eventually returned to Ohab Zedek (now in its new home on West 95th Street), the only congregation that could still afford him. Yet this, too, did not last, and his financial situation became acute.
Then in 1933, he was offered a movie role that he could accept. The idea of the proposed production, "Dream of My People," was for Rosenblatt to sing his own compositions at the Biblical sites relevant to the words of those prayers. The movie was designed to show the Jews of America the Holy Land, with its sacred sites, newly built cities and settlements. The producers felt they had a sure success on their hands; for Rosenblatt, visiting Eretz Yisrael was the realization of a lifelong dream of his own.
Besides working on the movie, Rosenblatt gave concerts and davened in the major shuls and yeshivot in Jerusalem, Tel Aviv and elsewhere, enchanting all who heard him. He spent Shabbat afternoons in the home of Rav Kook, the chief rabbi of what was then Palestine, who was deeply moved by his singing.  Among those who attended one of his concerts was the great Hebrew poet, Chaim Nachman Bialik. Hearing Rosenblatt sing his famous "Shir Hama'alot,"  Bialik proposed that it become the national anthem of the Jewish people.
Rosenblatt decided to undertake a European concert tour to raise funds that would enable him to settle in Eretz Yisrael, as he and his wife had determined to do. On Shabbat, June 17, 1933, he davened at a "farewell" service held at the Hurva Synagogue in Jerusalem. The next day, after filming a scene at the Dead Sea, Rosenblatt suffered a sudden heart attack. Within a short while he died, at the tragically young age of fifty-one. More than 5,000 people attended his funeral on Har Hazetim, and scenes from the funeral were eventually included in the movie that he did not live to complete. Rav Kook gave the hesped, and two of Rosenblatt's most famous colleagues, Mordechai Hershman and Zavel Kwartin, sang. 
A few days later in New York, some 2,500 stunned and mournful devotees attended a memorial service in Carnegie Hall. Two hundred of Rosenblatt's fellow chazzanim assembled on the stage to sing his music and the Kel Malei Rachamim. 
Seventy years after his passing, Yossele Rosenblatt's impact on chazzanut, in particular, and Jewish music, in general, continues to be felt. Many of his pieces have become staples in the repertoires of Ashkenazic chazzanim and are regularly sung in shul services and concerts. His recordings have been repeatedly reissued, most recently on CD. And still the greatest compliment that can be paid to any aspiring chazzan is that he is "a second Yossele."
But there has been no second Yossele who has captured the hearts of the public quite the way he did. In shul, he gave voice to the deepest feelings and yearnings of those who entrusted him as their shaliach tzibbur. On the concert stage and in the theater, he would bring down the house night after night, impressing his audiences as much with his Yiddishkeit as with his artistry. In both settings, Yossele Rosenblatt created a kiddush Hashem every time he sang.
David Olivestone is director of communications and marketing at
the Orthodox Union. He contributed several biographies of famous
chazzanim to the Encyclopaedia Judaica. He is the editor and
translator of The NCSY Bencher. He can be reached by e-mail via
davido at ou dot org.
Keywords: Josef Rosenblatt, Yossele, biography.